From Wizards of the Coast:

NEWS: Colossal Red Dragon 

Sweet! I’ve been awaiting this figure for a while.

Sweet! I’ve been awaiting this figure for a while.

During development, the sculpture turned out so spectacular that we decided to really take it to the next level. The Colossal Red Dragon has more than 300 paint steps—that’s over twice what we’ve applied to any single figure—which provides unparalleled color and texture to accentuate the intricate details of the sculpture. Indeed, it has far surpassed our expectations.

Nice, very nice. But wait for it…

As a result of these developmental enhancements (believe me, we’ve pulled out
all the stops), we have reset the MSRP at $74.99.

And just like that I am not getting one. Hell, I was racking my brain trying to justify it at $50; at $75, I show up at my house with this fig, it will only be to gather my clothes so I can go move to the dingy hotel at the corner, my wife’s shoeprint firmly etched on my ass.

Come on, Wizards, it’s a toy!